The British Council in Kazakhstan held a series of fashion master classes from British experts at UK Fashion Education Showcase on 19 March 2016 at VILLA boutiques & restaurants in Almaty.

The UK Fashion Education Showcase was a platform where professionals from the industry could discuss the current situation in fashion education in Kazakhstan and exchange knowledge with UK colleagues. We wanted to help students, and emerging and established fashion professionals from Kazakhstan explore opportunities for skills development in the fashion industry.

The UK Fashion Education Showcase aimed to highlight some of the best universities, programmes and long and short term courses available in UK.


The event consisted of two parts: master classes and presentations.  

Master classes were conducted throughout the day, in the form of advisory sessions for industry professionals. Each participant had an opportunity to ask individual questions. 

10.30 – 12.30 Advisory session with Jasper Chadprajong / Future Heirlooms
12.30 – 14.30 Advisory session with Stephen Wigley / What is Fashion Communication? 
14.30 – 16.30 Advisory session with Ruby Hoette / Visual Research in Fashion
16.30 – 18.30 Advisory session with Jayne Smith / Creative Pattern Cutting

Presentations ran in parallel with master classes. Each presentation comprised information about the respective university, a brief introduction into the theme and profession, and a section for questions and answers:


11.00 – 12.20

Visual Research in Fashion with Ruby Hoette, Lecturer in Design and Programme Lead for the MA Fashion at Goldsmiths, University of London

This lecture was an introduction to ways of examining clothing and fashion in context. Ruby examined and discussed ways in which clothing was presented using historical and contemporary manifestations of fashion as starting points. 

12.30 – 13.50

Future Heirlooms with Jasper Chadprajong, Senior Lecturer Manchester Metropolitan University

A lecture exploring themes of memory, craft, tradition and sustainability in fashion design. Jasper aimed to challenge the notion of ‘fast fashion’ by exploring the relationship between the garment, maker and wearer to show that the history of the garment continues to evolve after it has been designed and produced. 

14.30 – 15.50

Creative Pattern Cutting with Jayne Smith, Senior Lecturer in Fashion University of Hertfordshire

An introduction and demonstration of creative pattern cutting, touching on the works of the most famous 21st century creative pattern cutters such as Tomoko Nakamichi, Julian Roberts and Shingo Sato and how the extension of creative pattern cutting is migrating into mainstream fashion emphasising its creative integrity. 

16.00 – 17.20

What is fashion communication? with Stephen Wigley, Subject Leader for Fashion, University of Huddersfield

This lecture focused on the nature, purpose and practice of fashion communication, and offered insight to the opportunities for its study and the careers available to graduates of it. Participants in the master-class had the opportunity to learn from the experience of globally recognised brands and apply them to their own practice and aspirations.


Ruby Hoett talking about the importance of Visual research in fashion
Advisory session with Jasper Chadprajong
Advisory session with Jayne Smith
‘Creative Pattern Cutting’ with Jayne Smith
Stephen Wigley talking with one of the interested attendees

Stephen Wigley, University of Huddersfield

Stephen is a fashion industry academic with commercial experience in a variety of communication roles for leading fashion and lifestyle brands. With a background in branding and sales management for brands including Donna Karan, Hugo Boss and House of Fraser, Stephen’s commercial experience has informed his academic research and teaching activities. Published widely, Stephen’s research is focused on fashion branding practice and his PhD work offers significant insight to the creative and corporate roles of the fashion brand. Stephen is Department Leader for Internationalisation in the award-winning Department of Fashion and Textiles at the University of Huddersfield, and was previously the Course Leader of Huddersfield’s highly successful BA course in Fashion Communication and Promotion.

Jayne Smith, University of Hertfordshire

Jayne is a Senior Lecturer in Fashion joining the School of Creative Arts, University of Hertfordshire, following 27 years in the role of Director of Teaching and Learning for the School of Textiles and Design at Heriot Watt University. Jayne was responsible for developing and implementing the overall learning and teaching strategy which equipped students with the necessary skills to succeed in careers in the global fashion and textile Industry. For the last 30 years, she have delivered specialist teaching input in garment assembly and pattern cutting for undergraduate and postgraduate students. Her expertise in the discipline led her to publish a book in garment assembly for the fashion industry in 2013.

Ruby Hoette, Goldsmiths University of London

Ruby is a Lecturer in Design and Programme Lead for the MA Fashion at Goldsmiths, University of London. Ruby works as a designer, curator, researcher and facilitator exploring fashion in context through the intersection of theory and practice. Her projects reveal patterns of use and often investigate the construction of value and meaning in fashion. Her work proposes alternate modes of accessing and engaging with fashion. It frames the garment as a unique artefact carrying traces of social and cultural interactions and transactions. Ruby holds a BA from the Gerrit Rietveld Academy and an MFA from Parsons, The New School and has extensive industry and teaching experience in a range of contexts spanning and at the intersection of design, fashion, styling, movement and fine arts.

Jasper Chadprajong, Manchester Metropolitan University

Before joining Manchester Metropolitan University (MMU) as a Senior Lecturer, Jasper was Assistant Lecturer in University of Sunderland and Newcastle College. As well working as a freelance menswear designer for many brands in both high street and high end and own brand presentation in Paris, Copenhagen, Beijing and Milan during fashion week. Jasper joined MMU in 2014 as a Senior Lecturer in Fashion Design and Technology – Menswear. He teaches across the three year programme. Recently shown his new work at BIFT, Beijing China as part of International Youth Design Exhibition. 


To see the photos from the event, please follow this link